I hope you are having a great week! I received a message on Instagram a couple of days ago asking me if I had any tips on starting a blog. I do have a few tips below:
1. Figure out why you are blogging.
One the surface, this may seem very simple but it was complex for me. I knew I wanted to talk about certain topics aside from fashion (scoliosis, bullying, eating disorders, and how to stay motivated just to name a few) but that still didn’t narrow it down. I had to figure out if I wanted to do more advertising content vs. creating my own. If I wanted to advertise, how often did I want to do it? What types of advertisements did I want to write about? You see where I’m going with this. Once you figure out why you are blogging, you can then start to think about your brand.
2. Create and maintain your brand.
It could be because I’m a marketing major but my next tip is figuring out who you are as a blogger or what your brand is. When viewers look at your blog, who or what do you want them to see? Your brand as a blogger should be the essence of who you are. Start to think about the types of photos you will feature. Do you want to have a filter on all of your photos? Do you prefer colorful photos vs. black and white? All of these factors contribute to your brand.
3. Stay true to your brand.
When I started blogging, I ALWAYS compared myself to other bloggers. While comparison can be good, it can also be the death of contentment. Here’s what I mean: I would try to change the tone of my writing and brand of my blog to match another blogger. I saw how many likes they received and wanted just as many. While there is nothing wrong with wanting to acheive, don’t change your brand to match another blogger. You have an advantage. There is only one you! Yes, there are other fashion bloggers but there’s not another you out there. You have a unique voice and perspective so let the world see it!
4. Try to post consistently.
Posting consistently gives your readers something to look forward to. Regardless if you post three times a week or once a week. It also makes viewers excited to follow you and read your content. I have a reminder on my phone that helps me stay on track. When you post, make sure you proofread!
5. Enjoy it!
As a blogger, I do look at statistics to see how my posts have preformed and sometimes tweak my posts based off of these statistics but honestly I just like to blog. Chances are, you started blogging because you have something to say. Don’t stress on the numbers. It takes a while to get a large following. Focus on your message and have fun! Enjoy interacting with your viewers.
If you have any other tips or questions, feel free to comment below.